Prohibited Categories

Fill.md will not accept advertising in the following categories. Publishers can additionally blocklist categories beyond this list for their own apps.

1. Adult content / pornography
2. Firearms, ammunition, weapons
3. Gambling (except in regulated jurisdictions with explicit publisher opt-in)
4. Tobacco / e-cigarettes / vaping
5. Cannabis (varies by jurisdiction; default prohibited)
6. Illegal drugs / paraphernalia
7. Payday lending / predatory finance
8. Cryptocurrency (except regulated exchanges with KYC compliance)
9. "Get rich quick" schemes / MLM
10. Medical / pharmaceutical claims not cleared by a regulator
11. Political / issue advertising (may add later with disclosure requirements)
12. Deepfakes / non-consensual AI-generated content
13. Hate speech / incitement / harassment
14. Malware / spyware / deceptive software
15. Counterfeit goods

Last updated: April 2026. Changes to this list are versioned and announced at /roadmap.